The “Sapeurs”

The Gentlemen of Brazaville, Republic of Congo

The new Guinness campaign for 2014 illustrates the “Sapeurs”, a society of elegant people from Brazzaville, the capital of the Republic of Congo.

What I really loved about it, is their message than even though in life you might not be able to choose your own circumstances, you CAN choose who you are.


They are an inspiration by showing optimism, creativity and passion for something.

The subject was actually introduced before and an Italian photographer published a book with pictures of this society, “The Gentleman of Bakongo – The Importance of Being Elegant…”.  You can read more about the Sapeurs here.  517SD25-S6L._SY344_BO1,204,203,200_

Here is the short documentary from Guinness about the Sapeurs:

…and here is the Guinness Advert:

Leave a comment below and tell me your thoughts on this! :)

Source: Image 1, Image 2, Image 3, Featured Image


Miruna B.

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