Online Courses

With platforms like coursera.org, Khan Academy and many others, developing your interests and learning something new has become so much easier with just a click away. All you need is a PC and Internet and soon enough you can even have a verified certificate in Programming, Biology or even Marketing.

I did my Bachelor in Communication Studies and always missed having more classes in Marketing during my studies. As such, after browsing Online I decided to enroll for ”Introduction to Marketing” from Wharton – University of Pennsylvania via coursera.org. There you usually can take a class free or go for a signature track (ca. 50$) which simply links your work to your identity. However, both ways are alright – you just have to decide what’s best for you.

Introduction to Marketing is taught by some amazing Professors from the University of Pennsylvania and I really appreciated the opportunity to be able to hear their classes from my own living room in Vienna. :) They even organize Google Hangouts from time to time which is really fun and interesting.

You will learn fundamentals of marketing and other topics are branding strategies, customer-centric marketing strategy and new marketing entry. There were some tests after each big chapter and a final exam at the end of the class. Here is where you can read more about it: https://www.coursera.org/course/whartonmarketing

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Miruna B.

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